Mail Order - Table Of Contents
Includes Special Section on Advertising and Ad-Sheets
I. THE MAIL ORDER BUSINESS
II. INFORMATION AND ADVICE ON:
- Big Mails
- Commission Circulars
- Co-Op Publish, Print, Etc.
- Mailing Lists And Databases
- Mail Fraud, Scams
III. PRODUCT SELECTION AND MARKETING
IV. OTHER
V. ADVERTISING AND AD-SHEETS
I.-A. How-To Start And Operate A Mail Order Business
- 4 Ways To Make The Biggest Earnings As The "Prime Source"
- 20 Major Causes Why Your Mail Order Business Could Fail!
- 21 Envelope Tricks
- 23 Principles of Direct Marketing
- 25 Steps for Building a Successful Mail Order
- 101 Ways To Increase Mail Order Profits
- 110 Ways To Improve Your Direct Mail Response
- 114 Pointers For The Mail Order Beginner
- 134 Mailorder Success Secrets!
- 136 Basic Steps to Mail Order Success
- Copy Success
- Customer Service Tips for Mail Order Business
- Did You Get Ripped Off Again?
- Do You Give Your Customers Enough Information to Work Your Program?
- Doing Business in July or August
- Five Things You Must Do To Be Successful In Mail Order
- Getting started in the Mail Order Business: How Much Does It Really Cost?
- Have fun with Mail Order
- How to Choose a Print and Mail Dealer
- How To Create Circulars, Small Brochures, And Sales Letters That Will Get You Orders
- How To Develop A Worldwide Distributor Network
- How To Double Your Earnings In Mail Order
- How to Make Big Profits in Mail Order Starting From Scratch
- How to Master the Art of Super-Salesmanship
- How to Prepare Camera Ready Copy for Offset Printing
- How to Recruit Dealer/Distributors to Sell for You
- How to Respond to Requests for Free Information
- How to Start and Operate Your Own Profitable Mail Order Business At Home
- How to Survive as a Mail Order Publisher
- How to Use Customer Response Card
- Insider's Know-How to Mail Order Riches
- Mail Order - Most Common Mistakes
- Mail Order Tips
- Mail Order Tips for Beginners
- Mail Orders Best Kept Secrets
- Marketing is the "Key" to Mail Order Success
- Money-Maker's Guide To Easy Mail Order Riches
- Practical Plans for Mail Order Beginners
- Referral Cards Work!
- Selling by Mail Order
- Super Sales Boosters You Can Start For Next To Nothing
- Ten Crucial Steps To Mail Order Success
- The Complete Mail Order Business
- The Mail Order Trap Of Sending Your Mailings to Non-Productive Names
- The Only Sure Way To Make Your Mail Order Fortune
- Welcome to the World of Mail Order! Getting Dollars In Your Mailbox Through Mail Order!
- What It Takes to Make Your Fortune in Mail Order
- What to Do If You Get a Letter from the Postal Inspector
- Why 95% Fail In Mail Order
I.-B. Office Procedures:
- Avoiding Common Mail Order Mistakes
- Beginners: Take Notice
- How To Set Up A Simple Low-Cost Record Keeping System
- How To Write A Power-Packed Sales Letter
- Legible Handwriting Avoids Confusion
- Mail Order Bookkeeping Basics
- Million Dollar Sales Letters For Your Own Use and Profit
- The Selling Secrets Of Million Dollar Sales Letters
I.-C. Reduce Expenses
- 14 ways To Get Free Postage And Envelopes
- 15 Suggestions For Reducing Printing Costs
- A Dozen And One Ways To Reduce Postage
- Controlling Mail Order's Key Expenses
- Free printing & Mailing
- How To Get 6000 Circulars Printed And Mailed Free
- How To Get Your Circulars Mailed Free
- How To Have Your Circulars Printed And Mailed Free
- Make Your Fortune From "Free" government Publications
- Postal Savings Guide
II-A. Big Mails
- 10 Secrets For Making Money Selling "Big Mails"
- An Easy Start To Mail Order
- Big Money In "Big Mail"
- How To Mail 1000 "Big Mails" Free
- How To Start A "Big Mail" Service
- Starting A Profitable "Big Mail" Service
II-B. Commission Circulars
- Commission Circulars - How To Make $5,000 For Every Page You Copy
- How Commission Circulars Can Make Money For You
- How To Make $50 Mailing 150 Envelopes
- How To Make Profits With A Commission Mailing Business!
- How To Rake In Profits As A Circular Mailer
- Over Two Dozen Suppliers Of Free Commission Circulars
- Riches From Your Rubber Stamp
- Sources Of Free Commission Circulars
- Starting A Profitable Circular Mailing Service
- Success As A Circular Mailer
- Ten Steps That Put You In Commission Mailing Business
- The Mail-Five-Letters-A-Day-Plan
II-C. Co-Op Publish, Print, Etc.
- Co-Op Printing, Is It Worth It?
- How To Co-Publish For Maximum Profits
- How To Make Money Even When Your Ads Don't Pull
- How To Start & Operate A Successful Co-Op Mailing Service
- How To Start Your Own Mail Order Publication
- The Benefits of Co-Publishing
- The Cheapest Way to Distribute 8 1/2 x 11 Circulars
II-D. Mailing Lists And Databases
- ABC's Of How To Compile, Maintain and Sell "Red Hot" Name Lists
- Database: The Secret of Success
- Get Free Mailing Lists From Federal And State Governments!
- Getting Started Compiling And Maintaining A Mailing List
- How To Make Big Money Fast: Renting Mailing Lists
- How To Physically Store And Work With Your Mailing List
- How To Start Your Own Mailing List Business
- How To Tell Good Mailing Lists From The Bad Ones
- Insider's Secrets To Selling Mailing Lists
- Keeping Your Mailing List Clean and Efficient
- Mailing Lists Can Be Profitable
- Money-Maker's Secrets To Renting Profitable Mailing Lists
- Organize Your Customer Mailing List For Optimum Results
- Over Two Dozen Dealers Who Offer Free Mailing Lists
- Sources Of Free Mailing Lists
- Start Your Own Mailing List Rental Business
- When, Why And How To Use Mailing Lists
- Where To Find Inquiry, Prospect, And Suspect Names For Your Mailing List
- Where To Find The Database For Your Customer Mailing List
II-E. Mail Fraud, Scams
- A Short Course In Mail Order Fraud
- Chain Letters and Pyramid Schemes - Why They Don't Work!
- Envelope Stuffing Scams
- Examples Of Mail Order Scams
- Mail Order Laws And Regulations
III-A. Products
- 21 Items Anyone Can Easily Sell By Mail
- 60 Ways To Increase Your Mail Order Catalog Sales
- A Business Idea For Beginners
- Create Your Own Mailorder Products!
- How To Pick The Perfect Product For Mail Order Sales
- How To Select Mail Order Products That Sell
- How To Sell Hobby Items By Mail
- How To Sell Mail Order Specialties
- Insider's Secrets To The Most Profitable Mail Order Products
- Marketing Your Own Products And Ideas
- Operating Cosmetics Business From Home
- Selling Recipes By Mail
- Starting A Co-Op Coupon Business From Your Home
- The $100 a Day Plan - Six Plans In One
- The Biggest Mistake In Mail Order
- Unexplored Mail Order Products
- What Really Sells In The Mail Order Magazines
III-B. Products - Books
- How To Build A $1,000 A Week Mail Order Book Business
- How To Price Your Book
- How To Sell Books By Mail
- How To Start A Successful Mail-Order Book Business With No Inventory
- How To Start Your Mailbox Book Club
- Insider's Secrets Of The Mail Order Wholesale Book Business
- Starting A Mail Order Book Sales Business
- Super Profitable New Techniques For Selling Books By Mail
- The Big Money Secrets To Selling Books By Mail
III-C. Products - Information
- Guide To Making Money With A Mail Order Business
- How To Compile a Directory for the Mail Order Market
- How To Get Big Dollars In Your Mailbox -- Every Day!
- How To Make Big Money Selling Simple Informational Reports
- How To Make Your Mailbox Your Money Machine
- How To Receive Orders In Your Mailbox 365 Days A Year!
- How To Sell Information By Mail
- How To Sell Research Papers By Mail
- How To Start A Computerized Information Self-Publishing Business
- How To Write And Sell Information By Mail Order
- How To Write Research Papers For Fun And Profit
- Sell Information By Mail
- The Complete Streamlined Guide To Selling Information By Mail
- The Secret Mail Order Product That Can Make You Rich
IV. Other
- 15 Things You Should Know When Ordering Anything From Anyone By Mail
- Dictionary Of Mail Order Terms
- Directory of 300 Mail Order Services and Suppliers
- How To Capitalize on the Hidden Profits in Junk Mail
- How to Make Big Money With a Mail Forwarding Service
- How to Start a Pen Pal Club
- How You Can Become a Mail Order Dropshipper
- Learn from "Junk Mail"
- Mail Order Publisher's Directory
- Mail Order Supply Directory
- Postcard Profits
- Why Is There So Much Junky Stuff In The Mail These Days?
Advertising And Ad-Sheets
- 15 Do's & Don't's For Writing Powerful Mail Order Ads
- 17 Methods For Getting Free Advertising
- Adsheet And Printer Ripoff Report
- Advertising Mistakes: How to Avoid Them
- Analyze How and Where to Advertise
- Big Dollars! How to Get Them From Your Mail Order Adsheets
- Co-Publishing Advertising Freebies called "Ad Sheets"
- Earn Big Money in a Business Anyone Can Operate: Name Lists
- Eight Sources of All-profit Ads
- Facts and Figures About Magazine Ad Readership
- How and Where to Advertise
- How To Code Your Ads Without Adding Words To Your Classifieds
- How to Design Winning Ads With Your Own "CR" Copy
- How to Effectively Key Your Ads
- How to Make Money Placing Classified Ads
- How To Make Money With Circulars And Adsheets
- How To Make Money With Your Own Adsheet
- How to Make Your Classified Ads Work
- How To Pick The Best Publications In Which To Advertise
- How To Publish Your Own Money-Making Adsheet
- How to Set Up an In-house Advertising Agency
- How to Succeed With Your Own Money-Making Adsheet
- How to Take 17% Off Your Advertising Cost
- How to Write "Order-Pulling" Ads
- How To Write Profitable Classified Ads
- How To Write Your Advertisement
- Insider's Secrets to Obtaining Advertising...Absolutely Free
- Mail Order Advertising Directory
- My Best Pulling Ad And How You Can Use It To Increase Your Inquiries
- Publishing Your Own Ad Sheet
- Secrets And Top-Tips Of Mailorder Advertising
- Start Your Own Adsheet Business
- The Best Way To Get Free Advertising
- The Do's and Don't's of Profitable Mail Order Ads
- Where to Place Tiny, Inexpensive Classified Ads That Pull Like Crazy!
